THERMO-REGULATING

Regulates your core body temperature and enhances your well-being.

HEAT REFLECTION

Reflects body heat and promotes blood flow to extend your performance.

MOISTURE TRANSMISSION

Keeps you dry and works even when wet thanks to TirolWool® insulation with a higher content of lanolin.

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TIROLWOOL®

Using high-alpine, locally-sourced, fairly paid wool to provide you with outstanding warmth, breathability, thermal regulation and insulation even when wet.

TIROLWOOL® REFINEMENT

TirolWool® is combed and dyed in Italy to guarantee a high standard of material of your products.

FINISHING

Responsive, a blend of different thermo-reactive minerals is loaded into the core of recycled polyester fibres and mixed with the TirolWool® fibers to enhance the natural benefits of wool.

TIROLWOOL® RESPONSIVE

TirolWool® Responsive keeps you warm longer, enhances your performance and helps you to recover faster from fatigue.

Products with the TirolWool® label now combine tried-and-tested natural sheep’s wool with the advantages of cutting-edge, performance-enhancing technology called Responsive. Tirolean mountain sheep (Tiroler Bergschafe) have narrow, woolly heads and long, drooping ears that hang down to the corners of their mouths. According to the Tirolean Sheep Breeders' Association’s rather wonderful website, they weigh from 70 to 130 kilograms. They have strong ankles and closed hooves, which makes them particularly sure-footed and agile climbers – useful attributes for mountain sheep. In addition, they have a high breeding rate and a medium-fine, white wool. What they don’t tell you is that this wool is also used to produce insulation for winter products, such as jackets and beanies made by us and worn by the Tirol Mountain Rescue Service.

TirolWool® features in the Puez, Fanes and Ortles jackets in our Winter 2020 collection.
Thanks to the cooperation with the Tirol Mountain Rescue Service we wanted to equip mountain rescue teams with natural fibres from Tyrol. The plan was to minimize environmental impact with shorter transport routes, while simultaneously supporting alpine sheep farmers – from the mountains, for the mountains. Some of the mountain rescue team own sheep themselves.

Mountain sheep have been raised in South Tyrol for thousands of years and their wool has been used to make warm clothes for centuries. You can imagine just how important a brand such as TirolWool® and a major sporting goods manufacturer could be for sustaining the alpine wool industry underlining the wool’s sustainability and quality as base for the creation of a good product.

 

FINE COMPETITION


Achieving this was by no means straightforward. TirolWool® is sourced from Tirolean mountain sheep that live at 2,000 metres above sea level all-year round in harsh conditions where normal sheep could not survive. Their dense, white fleece is well-known for its outstanding warmth, breathability, thermal regulation and insulation even when wet. Despite all these advantages, wool from Tiroler Bergschafe is not as fine as that of merino sheep, which are generally found in the southern hemisphere. And they are definitely not Kashmir goats. “End consumers are pretty spoiled for choice,” says Christine Ladstätter, who is our responsible for innovative apparel. As such, she’s well aware of the issue: Tirolean mountain sheep produce a wool that is not considered fine enough for the international textile market. Despite all its sustainable credentials, it stands little chance against the finer fibres from the competition in New Zealand, especially if a garment is to be worn next to the skin. Christine Ladstätter points out that wool from the Tiroler Bergschafe has an obvious function: “It makes an excellent insulation material.”

 

ON BOARD FROM DAY ONE


This is why we welcomed Peter Veider with open arms when he suggested the idea of using locally-sourced Tirolean mountain sheep wool. After all, the Tirol Mountain Rescue Service and we had already worked together on a number of projects. Christine Ladstätter explains enthusiastically, “He came to us and we were really excited by the idea.” She describes how we relished the challenge of combining “traditional values and experience” in its new collection.
However, these days it’s not only the sheep’s wool that keeps alpinists, mountain enthusiasts and mountain rescue teams warm and helps them to maintain an optimal body temperature. Our products with the TirolWool® label combine the benefits of this natural material tried-and-tested over generations with a new cutting-edge fabric technology. First the wool is washed – a process that now takes place in Bergamo rather than Belgium to further reduce environmental impact from transportation. Imbotex, a company in Cittadella (roughly two hours’ drive south of Bolzano) then combs and brushes the wool and, most importantly, gives it a very special treatment.

PERFORMANCE-ENHANCING TECHNOLOGY

The first stage of this treatment involves using Imobotex’s patented oxygen-based cleaning process, called an Oxy Wash. Conventional cleaning processes treat wool with chlorine, which results in waste water with high levels of chlorinated chemicals. Needless to say, Oxy Wash does not use chlorine. This step is required to make the wool machine-washable without compromising its quality. It also makes the wool softer and odourless. Moreover, the sheep’s wool in most of our winter jackets (Ortles, Puez, Fanes) is combined with an additional ingredient to boost the insulation performance – Responsive.

NEMESIS RESPONSIVE

Once multifunctional Tirolean mountain sheep wool has been stitched down and packed in fibre-proof fabric, our winter products are produced using standard construction methods. However, it’s extremely difficult to do this using only local garment makers for greater sustainability*, something which is also heavily influenced by consumer behaviour. It’s a good thing then that Tirolean mountain sheep can be shorn every six months, to give up to 2.5 kilograms of wool a year. No patent is required and it’s free, too.

*SALEWA has its products produced in Asia in accordance with the rigorous standards of the Fair Wear Foundation (www.fairwear.org)

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